A few months ago, I was invited to
be part of a program on local television. WTVQ in Lexington, Kentucky hosts a
morning show called Good Day Kentucky. Since I was going to partner with
the Woodford Humane Society at the book signing of Maggie and the
Summer Vacation Show-and-Tell, the marketing director of the animal shelter
asked me to join her during her taping.
Naturally, I was flattered.
Who could pass up this amazing advertising moment? But deep inside,
I was wondering what on earth have I done? I'm terribly shy.
I love Maggie and the
Summer Vacation Show-and-Tell. It's a special book because it
shows the value of pet rescue and encourages young kids to solve problems
and recognize peer pressure. And that's what I tried to remember when I
sat upon the yellow sofa greeted by Troy and Katie. Granted, I was
terrified being on live TV, but the experience was worth it because I was able
to show people how excited I was about my book.
If you have the chance to be on television to promote your book, go for it. Don't let shyness stand in your way. It's difficult trying to find ways to market your work. Embrace this amazing opportunity.
Tips for preparing for a television spot:
1. Prepare questions
for the host ahead of time
2. Practice your
responses
3. Stand (or sit )
before a mirror as you practice your responses
4. Arrive early
and check in with the the receptionist.
5. Be aware that the
host may not follow the script
6. Stay focused and
listen
7. Make sure the host
mentions the title of your book
8. Look at the host,
not the camera
9. Be excited about
your book (let it show in your voice)
10. Women: wear a
little eye makeup and lipstick
11. Dress comfortably.
Wear solid colors, no patterns
12. Try to relax and
smile
13. Have someone help you get
miked
14. Have fun