THE INSPIRING JANE YOLEN

A few weeks ago, I received an email from SCBWI (Society of Children's Book Writers and Illustrators) announcing an interview with Jane Yolen, author-extraordinaire.   

In a word, Jane was inspiring.  As I listened to the interview, I discovered she is down to earth, prolific, and gifted.  At the age of eighty-four she's still writing, submitting, and publishing.  She works on an assortment of projects—a short novel, a musical, a possible TV series, and some songs for folk and rock groups.  She revises old picture manuscripts until they are salable. 

I'd like to share Jane's thoughts and philosophy about writing with you.

When asked about the requirements of a picture book, Jane replied there has to be an arc and the story has to touch the heart of a child.  She also reminds writers to think visually about the illustrations and page breaks as they compose their stories.  Jane says page turns can be an uncompleted sentence that gives young ones moments of suspense that build up into a large moment. 

Jane tells us a picture book may take 20 minutes or 20 years to write.  More, Jane revealed that some editors turned down her manuscripts, whereas others picked them up and they became successful children's books—that gives us hope, doesn't it?   

Jane has advice on writer's block:  There's no such thing as long as you work on multiple projects.  

She comments on writing in general and tells us:  Don't be afraid of ideas—if you work at it, you will have many, many ideas for stories.  Don't be afraid of hard work.  Don't forget the writing part is only the beginning—you have to think of the business end: who's looking for what, what are the current themes, is this a story you can legitimately write, is this a story that has been told too many times before, is this is a story that's new and nobody has told it and if not, why not. 

She asks us to remember:  It all starts with WHAT IF?  Then...you have to show up and have the guts to write the book.  Janes says, "And the time? Well no little time fairy is going to drop a package of it on you.  You have to take time.  Steal it by the bucketload from the rest of your life.  Be selfish.  Ignore lunching with friends until the work gets done.  Just write the damn book." 

The process of writing still feels magical for Jane.  Every time.  Isn't that how we writers should feel?

I invite you to learn more about Jane: https://www.janeyolen.com/about-site/  I hope she'll inspire you, too!

✌ and ♥

 

WRITING FROM OUR HEARTS   

How do we write a book from our hearts and make it marketable?  That's the millionaire dollar question.  

We writers usually write about things that move us and we want to share those feelings with others.  We don't know if our work can be sold.  Not even some well-published authors have figured it out.  At times, they are rejected, too.  

So, how can we write what we love and sell it?  Here are three ways that can help: 

• Join a critique group 
• Hire an editorial consultant
• Work with a published writer who offers critique services 

I've done all three options.  I regularly receive creative and constructive criticism from my critique partners, who show me ways to improve my manuscripts.  And in 2016, I worked with editorial consultant Mary Kole, who helped me tweak a story that landed an agent.   

Recently, I had the opportunity to have a critique/Zoom session with Brian Gehrlein, an amazingly talented author.  He pointed out how to rev up the tension, how to develop the character arc, and how to improve formatting.  In addition, he showed me ways to beef up my query letter.  Overall, he helped me take my manuscript to the next level so it could be submitted to agents. 

Even still, doubt crept in.  

After Brian's critique, after suggestions from my critique partners, and after the revision of my manuscript, I wondered if an agent would like it.  Would my polished, well-crafted story resonate with her?  And, could she sell it to a publishing house?  It will take querying to find out.  

Brian tells me to showcase my voice and style, to experiment, to trust my gut, to be different, and to make the writing fun and authentic.  His optimism and advise gives me the courage and confidence to continue despite the doubts. 

He affirms what I feel:  write the stories that come from my heart.  To create a unique story, only a story that I can tell.  To get feedback.  To revise my manuscripts.  But the rub is, no one knows if the time or money I've spent will pay off.    

As you probably know, there are never any guarantees our work will be published.  We don't have a crystal ball to tell us yes, this is THE manuscript that will turn into a book.  Writers endure the pain of rejection while we hold on to the hope of success.  We keep going because writers must be patient and persevere.  Despite the uncertainties we must strive to write what we love and have faith that one day, an agent will love it, too.      

✌ and ♥

                                                                                                                                                                                                   Photo: Anita Jankovic 

WRITING FOR KIDS ISN'T AS EASY AS IT SEEMS 

Before the pandemic, Baxter's Corner had expressed interest in publishing my children's book titled Tajo Speaks Out.  When I informed people of the news, some of them said, "Anyone can write a children's book.  Writing for kids is easy."   

Those of us who write for kids would strongly disagree.  And here's why.  Writing and publishing for children can be broken down into two parts:  the creative process and the submission process.  For the creative process a writer must develop a manuscript that is about 500 words, that allows for illustrations, and that centers around a theme relatable to young kids.  It must be engaging, marketable, and revised multiple times.    

The submission process is every bit as arduous.  A writer must compose a professional query letter and research agents that are open to picture book submissions.  Submitting to an agent doesn't guarantee an acceptance.  It can take years to find an agent.  On top of that, if a writer signs with an agent, the agent must submit the work to publishers.  The whole process, from initial idea to publishing a book can take up to two years.  

Since I had met the publisher of Baxter's Corner, I could skip the submission process.  But creating that book wasn't a walk in the park.  There were tight guidelines.  Specifically, I had to choose an animal character the company had developed and assign a moral value to this character.  Okay you say, select a character and the value and get on with writing the story.  But it wasn't that simple.  

Photo: Johnny McClung 

Before the first word of the story could be written, I was asked to develop the objectives.  This involved describing the character's problem, the rising conflict, the solution, and the resolution.*  After writing the objectives, I sent them to the publisher and she discussed them with her team of consultants.  When everyone made their assessment, the publisher sent me their suggestions. Then publisher and I went back and forth many times over many months to polish the objectives.    

Once this step was nailed, I got the green light to write the story.  Here's the catch:  Baxter Corner books are written in rhyming couplets, but the rhymes could not be repeated.  Also, the meter or beats (syllables) had to be even so that the story wouldn't sound forced or choppy when read aloud.  I checked to make sure the rhyming was smooth and then moved on to the next phase of the process.  

My beta reader critiqued Tajo.  After implementing his suggestions, I sent the story to the publisher so she and her team could study it.  The draft was heavily criticized and returned to me for more revision.  I tweaked the story and I sent it to the publishing staff so they could review it again.  After I made some minor changes, the team approved the final version and it was ready to be professionally edited and illustrated.  Finally, this project was getting closer to publication.  

And then...COVID hit.  As the pandemic raged, the market changed, the focus of Baxter's Corner shifted, and Tajo was put on the back burner.   

This outcome was not a surprise to me.  I sensed the direction Baxter's Corner was taking on Facebook. The company had been making posts about the themes in its upcoming books—themes which varied greatly from Tajo.  So, when the publisher called to tell me my book had been shelved, I was prepared for the heart-breaking news.  Still, this setback sucked.  

But...it would not defeat me. 

I will move forward and use this experience to become a better writer.  A stronger, more resilient person.  Undaunted.  I will write in spite of rejections or the shifts in the market.  I will write in spite of the notion people say it's easy.  There will always be disappointments, setbacks and ignorance.  And spite of it all, I will write for kids.    

✌ and ♥

* Jotting down the objectives is a great exercise and it can help in developing the structure of your story.

                                                                                                            Publisher of Baxter's Corner and grandson

A WRITING OPPORTUNITY    

You know the proverb all good things must come to an end.  One could say that about my first book Maggie and the Summer Vacation Show-and-Tell.  As a book produced by a small press, it actually sold very well and it was time to move on to other projects.  But I wasn't sure what those would be until an opportunity fell into my lap. 

When I attended the Kentucky Book Fair in Lexington to acquaint the public with Maggie, I met the publisher of Baxter's Corner, a small press located outside of Louisville.  Mary Ellen sat next to me selling her company's books, but we didn't have the chance to talk much until after the event.  As we packed up, she gave me a copy of Gerome Sticks Out His Neck.  This book takes a novel approach by telling an educational story in rhyme. I was impressed by the book and told her I'd love to write for Baxter's Corner. 

Two months later, we met for lunch.  I learned more about Mary Ellen's life, her goals and her company.  As we waited for our food to be served, she pulled out a book contract.  It felt surreal, magical, and empowering.  She wanted me to write books for her company that would have a positive effect on kids.

Baxter’s Corner uses storytelling as a way to affect positive behavioral choices for children from birth to eight years old.  The books highlight specific themes such as respect, anti-bullying, compassion, determination, and overcoming obstacles. 

Each book focuses on making good choices in difficult or confusing situations and using the endearing animal characters to make the point.  These cute creatures show children how to think and dream, how to be curious and courageous, and how to be kind and compassionate.   

The goal of Baxter's Corner is to put value-based books into the hands of children and to give caregivers, who may be reading to the child, strong examples that teach approaches to some of the struggles that children face in today’s world. 

My role with Baxter's Corner would be to assign a value to a specific character and write a 32-page story in rhyme while capturing the unique personality of that character. 

Six of the animal characters have been featured in books.  The newest characters, an orangutan and a tarantula, needed to have stories written about them.  I gravitated to the tarantula.  At first, I thought I'd never be able to write his story because spiders creep me out, but I changed my mind upon seeing how this furry creature had been rendered.  Tajo is not scary-looking.  He is actually an adorable character.  

After going back and forth with the publisher on pinpointing the objective, I got the green light to develop a story for the meek but courageous tarantula.  Six months later, the publisher accepted Tajo Speaks Up and then—the pandemic struck.  Unfortunately, as COVID ran rampant, Baxter's Corner pushed back its publishing schedule and therefore, my book was put on hold. 

It was disappointing because I had put so much work and love into this book.  But all was not lost.  I learned a lot about publishers and most of all, about the significance of opportunity.

Opportunity presents itself everywhere.  It takes being aware and taking advantage of what comes our way.  When we do, we have the potential to allow good things to happen.  The key is to develop the vision to see it.  For writers, good things can happen if we continue to submit, take a workshop, communicate and connect with other writers, go to book signings, join critique groups, or participate in literary fairs.   

The ability to discover opportunities depends on luck and chance as well as awareness and a positive attitude.  The ability to make the most of opportunities depends on not waiting for something better to come along, but to take advantage of the situation as soon as it presents itself.  

Taking part in the Kentucky Book Festival presented me with an amazing opportunity to meet a publisher and to write a children's book.  And I jumped on the chance to make something good happen.

I don't know what will become of my book for Baxter's Corner.  There's a possibility it may get published.  After all, the publisher has the completed version and she may feel inclined to move forward with it.  If that doesn't happen, I will consider it a valuable experience which has helped me grow as a writer.    

One could say good things came to an end with Maggie and quite possibly for Tajo.  But maybe not.  With eyes wide open for opportunities, good things will continue to happen.

✌ and ♥

How to Take Advantage of Opportunities on a Daily Basis

DEALING WITH AN UNETHICAL PUBLISHER

About five years ago, a small press published my book Maggie and the Summer Vacation Show-and-Tell.  I was on cloud nine.  Nothing could go wrong.  But, well...things did go wrong, and therefore I feel the need to inform my readers. 

For me, the publishing process was daunting, frustrating at times, but overall thrilling.  I even got to audition illustrators for my book.  The best part was knowing my story would have the potential to entertain and educate kids.  Having a book published was a dream come true.  But now it's a bit of a nightmare.  

The publisher stated upfront that she would only do a few things for promotion.  She said she would get an ISBN number, sell it on Amazon, and write a press release.  That's it.  The author is supposed to do everything else:  design and pay for bookmarks, attend book fairs, market on social media (Facebook, Pinterest, LinkedIn, Instagram), get newspapers to write an article, persuade libraries to carry the book, arrange book signings and more.  I knew this from the get-go, and was up to the task.  

And even though I knew the publisher would do very little promoting, I wished she would have been more supportive when I informed her of the write-up in a literary magazine, the many positive reviews, and my television appearance and participation in a prestigious book fair.  I was hoping she might pay a small portion of my marketing expenses, or at the very least, promote my book on the company's website.  None of this happened for me. 

In fact, the opposite happened.

My publisher got angry at me for not selling all of the books the organizers had ordered for the Kentucky Book Festival.  She tried to coerce me into paying for the returned books and told me my contract stated that I was responsible for the unsold books.  Actually, it was not in the contract.  And I refused to be intimidated and comply.  

So, a punishment was dealt out to me:  she removed my books from the publishing company's online library and stopped carrying them on Amazon.

Wow.  How can someone be that mean, that childish?  Don't you think she could have found a way to work with me to promote and sell the extra copies?  No, she had to get even.  Revengeful.  

So, you might ask, what can I do now?  Lots.  I can edit my Amazon profile to direct people to my website where they can order a book.  Since I have a pdf of the story, I can upload it to Amazon and print copies.  What else can I do?   I can leave Google reviews.  I can report the company to Editors and Predators and to Writer Beware.  I can warn writers on Facebook and Absolute Write.  I shed light about the company's practices on LinkedIn. 

Don't get me wrong.  I was ecstatic to have a book published.  I only wished the publisher could have been more professional and honest.    

To sum up, when a publisher fails to be supportive, the author loses.  Actually, the publisher and the author lose.  No, the public loses, too, because a children's book has been removed from places where it can be printed and bought.   

I don't know how often a publisher gets vindictive.  But I want to bring this issue to light.  I want to warn others.  If ever you find yourself interested in working with a small press, here's what you need to know:  Research the publisher.  Read what others have to say about them before signing the contract.  Scrutinize the contract and be sure you will not be responsible for books that aren't sold.  Lastly, be sure that the publisher wants to help promote your book.  That she wants to make it successful.   And above all, that she wants to put your book in the hands of a child.   

✌ and ♥

                                                                                                                                                      Photo:  Ben White

REJECTION—IT'S NOT PERSONAL  

I can probably tell you how many times my hopes of finding an agent have been dashed.  I keep very good records of my submissions.  And of my rejections. 

I try my best to limit rejection by visiting the Manuscript Wish List. On this website, I can match my work to the kind of manuscripts agents are craving.  Even still, that doesn't guarantee the agent will say yes.  Crazy, huh?   

A rejection is usually polite and may read as follows (pick one):

• This is not a good fit for my list
• I am not connecting with the voice
• I'm not the right agent for this project
• I have no vision where to pitch this
• I can't see where this would sit in the market
• It's not in my wheelhouse

How do you interpret any of this when you've sent the agent (in your opinion) exactly what she hopes to find?  Here's what I discovered after years of submitting:  a rejection indicates that your story just didn't resonate with the agent.  It means she didn't fall in love with it or feel confident enough to sell it to a publisher.  

So, what do you do when you've received nothing but rejections and you've exhausted your list of agents?  It may be time to put your manuscript aside for a while. 

In the meantime, work on other writing projects.  Learn about publishing from BookEnds Literary Agency.  Read recently published picture books—these could even spark new ideas for you!  

When the time feels right, dust off the story that has been put on hold.  Read it over and revise.  Have your first reader, critique partners, or a consultant take a look.  Revise the piece again based on the critiques and then target the agents who are wanting something similar to what you've written.  

That's what happened with my book Maggie and the Summer Vacation Show-and-Tell.

After 50 rejections, I shelved Maggie and worked on other pieces.  But five years later, there was an opportunity to have a manuscript critique by a highly respected editorial consultant.  I revised Maggie because I hadn't seen it in years and then submitted it for a professional critique.  When I received the consultant's notes, I revised the story again and sent it out again to five more agents.  

One of them sent me a message:  I like your book! 

It's difficult to stay positive when you receive rejections.  But remember that the whole submitting process is subjective.  If you believe in every aspect of it of your story—the main character, the plot, the voice, and the takeaway message—then don't give up.  Assume and persist.  Imagine the wish fulfilled.  All things are possible.  Don't think about what could go wrong.  Think about what could go right.  It only takes one agent to say yes.


✌ and ♥

When the world says, "Give up," hope whispers, "Try it one more time." 

REIMAGINING A BETTER QUERYING EXPERIENCE 

Guest post by - Humayun Khan, writer and founder of QueryCats 

Let’s face it.  Querying sucks!  First you have to do research, short-list agents, then tailor your query over and over and over again.  

There’s a lot of rejection or passes and well, it can be pretty darn stress-inducing.  

Of course, nothing compares to the elation of waking up to a full manuscript request, a contract, and that blessed day when you ink your signature and get to put repped by @soandso in your Twitter bio.  

But what if the whole experience could be a little more fun and what’s more fun the getting support from the world’s most loved animal (biased opinion) while you’re on this journey?  

Like many writers, I poured my blood, sweat, and tears into a manuscript for a young adult novel only to get to the querying phase and finding out how hard it was to get representation. 

It’s a very confusing experience. Everything in my gut was telling me that what I wrote was worthy of seeing the light of day in a bookstore. I then discovered it's an entirely different skillset to pitch and market what I wrote in a way that would make it appealing for an agent. 

And I get it, agents are ridiculously busy, underpaid, often working multiple jobs, and working with their existing clients. Reading through queries from unsigned writers is at the bottom of their to-do list.

But I persevered and eventually found the perfect agent who helped shape my manuscript into something that would get picked up by a big publishing house. I never would’ve been able to achieve what I did without her. 

With my experience and day job as a software designer, I wanted to create an agent directory from the ground up that would take some of the sting out the querying process for other writers. That meant creating an application that was easy on the eyes, simple to use, and not something remnant of websites circa 1991. 

My hope for QueryCat is to make it easier for writers to research and shortlist agents while being able to easily track their queries.

You might be wondering, why cats? I think the bigger question is, why not cats? Querying is literally the most stressful experience and if there’s one thing that can help writers get through bleak moments, it’s photos of cats.

Don’t take my word for it, check it out at https://www.querycat.co.

✌ and ♥

 

 

                                                                                                                                                                                                                   Photo: Erik Witsoe

THREE STEPS BEFORE SUBMITTING  

I can show my clients how to craft a children's story and how to compose a query letter.  But the one thing I can't show them is how to slow down and be thorough when submitting to a publisher. 

All of my clients want to get published, but Gail seems more desperate than the rest.  I believe her desperation causes her to be impetuous.  And when she's impetuous she rushes and gets careless about submitting her work.  This worries me.   Her impulsive behavior may sabotage the dream of seeing her work in print.   

So, when we work on her projects, I remind Gayle of the three steps every writer should do before submitting to a magazine: 

1.  Adhere to guidelines.  The submission requirements may list the word count, the formatting specifics, the magazine's focus, and the age range of the audience.    

2.  Study a few back issues.  Take a look at the topics to get an idea of the subjects that are published.    Note the tone (serious or light) and the formatting to see if subheadings are used and shape the work similarly.  

3.   Edit and polish the manuscript.  Have a second reader review it to catch grammar or spelling errors and to give ways to improve the piece.   

No matter how often I remind Gayle of those three steps, she still rushes the process.  And because of that, her latest submission did not have a happy ending. 

Gayle submitted a piece to a children's magazine.  But within six weeks, she received a rejection.  The editor replied he did not publish the kind of work Gayle had sent him. 

I felt bad for her.  She revised and edited her work and wrote a professional query letter, but she submitted a piece that wasn't a good fit for this market.  It could be the guidelines were vague, though I got the feeling that she didn't notice that a good portion of the magazine was written by children. 

Needless to say, Gayle feels defeated.  But no matter how frustrated she gets, I believe she has potential.  I feel it in my bones she'll be published.  She just needs to listen to sound advice and slow down.  Writing for publication is not a race.  I'm hoping she'll realize this.  Because when she learns to take her time and adhere to the steps of submitting, her publication dreams will come true.   

✌ and ♥

                                                                                                                                                                                                                          Photo: Diego PH

A VISIT FROM THE MUSE

A few months ago, my muse visited me just as I sat down for breakfast.  Having a flash of inspiration at the kitchen table has never happened to me before.  In fact, inspiration usually strikes when I'm at the computer—it rarely happens elsewhere.  But that morning, the idea was so surprising and so powerful that I wolfed down my oatmeal and jogged upstairs to write.   

My muse was kind enough to follow me.  She revealed the initial concept and the conflict of the story.  Nothing more.  I simply started to type the first line (whatever came into my head) and allowed the muse to guide me.  This first line led to the setting of the story: a small village governed by a king.  

At this point, all I knew was the main character was a little boy who faced a big problem.  However, I didn't know his name or how he was going to solve the problem.  It didn't matter at this point.  What mattered was following the lead of the muse and allowing the voice of the story to shine through with lyrical language (rhythm, similes, and repetition) and sparse dialogue. 

I honestly didn't think about where the story was going.  Misspellings were ignored.  Editing would come later.  After about an hour, I had a rough draft of the story.

In the weeks that followed, it was time to address major issues.  There were questions that had to be answered: 

• What were the personality traits of the main character?
• Would the main character's name reflect his personality?
• How would the main character change by the end of the story? 
• How can I show the feelings of a child when he's up against something so big?  
• How would he solve the problem?  
• How could the message (the theme) of the story be conveyed without being didactic?  
• How do I resolve the story and perhaps throw in a twist?  
• How do I allow the action of the story to unfold visually so that an illustrator had plenty to work with?

With so much to consider and work out, you might say, go ask the muse for her help.  Invite her to return.  But it doesn't work that way.  It's not up to my muse to solve these problems.  Her goal was to inspire and set me on a journey.  I alone had to find a way to way to make it all work.   

Day by day, the story took shape and the beginning, the middle, and the ending came together like pieces of a puzzle.  Then, my first reader made comments and afterward, I edited the manuscript.  Now, the story is out on submission.  Time will tell how it will be received.  It may be a tough sell because it has social and political overtones.  However, it has a powerful premise, so it may pique the interest of an agent.   

It's exciting and surprising when inspiration strikes.  But this brain flash can be fleeting and soon forgotten.  That's why I wolfed down breakfast and headed upstairs to write.  When the muse stops by, there is no time to waste.  Intending to get to it later would not a good plan.  I had to act now.  I had been given a gift:  the seeds to a story.  And I was fired up to set it all down in words.  

✌ and ♥

                                                                                                                                        Photo: courtesy Wikipedia 

I WON'T GET FOOLED AGAIN 

Sad, but true...I was suckered by an agent.  I paid $300 for literary services not knowing that this was a dishonest practice.  It just goes to show how little I knew about publishing.  

Back in the late 90s, I had enrolled in my first writing class at the Carnegie Center for Literacy in Lexington, Kentucky.  Our assignment was to complete a picture book by the end of the six-week session.  On the last day of class our teacher brought in a local agent.  She passed out her business cards and I jumped at the chance to be represented.  

It never dawned on me that Karen would be unethical.  All I knew was that she was a nice person whom my writing instructor had recommended.  She invited me to her house for a business lunch.  During the meeting, she discussed her plans for presenting my work to publishing houses.  All seemed legit to me.  Even the money she needed to get the job done.  She was excited about my work and I was thrilled to have an agent who knew the publishing industry.

When we finished our business, she scheduled the next meeting and mentioned that she'd need another payment for more of her services.  At that moment something didn't seem right to me.  When I got home, I contacted a local author to find out whether writers should pay an agent.  She warned me that writers should not be charged for an agent's services and suggested that I look into the Association of Authors' Representatives, a professional organization of literary agents who meet the highest standards and subscribe to a canon of ethics.  

I immediately googled the website.  According to the AAR, the practice of literary agents charging clients or potential clients is subject to serious abuse.  For that reason, members may not charge clients or potential clients a fee and may not benefit, directly or indirectly, from the charging for their services. 

It was no surprise that my agent was not a member of AAR.  So, she was essentially free to charge writers for her services.  But not me.  I ended our relationship.  

Now when I look back on the partnership, I realize that paying Karen was not the only problem—I had also given her the very first picture book I had ever written.  How naïve was that?  My manuscript desperately needed to be critiqued.  It needed to be revised to improve the content.  It needed to be edited to fix grammar, punctuation and sentence structure.  It was not ready to be presented to publishing houses.  

As they say, live and learn.

Fast forward to November, 2016.  Believe it or not, I received an email from an agent on my birthday!  Editorial agent Melissa Carrigee fell in love with my manuscript Maggie and the Summer Vacation Show-and-Tell.  Together, we fine-tuned the text and collaborated with an artist to get the illustrations just right.  Nine months later, my debut picture book was published.   

My relationship with Melissa was wonderful and I wanted to work with her on future projects, but she decided to step away from agenting and to establish Brother Mockingbird Publishing.  So, at this point in my career, I'm searching for a forever agent.  Someone who is honest and professional like Melissa.  I will never forget dishing out hundreds of dollars to someone who called herself an agent.  What a costly mistake.  But hopefully I'll be savvier when I sign with another rep.  Because like the song sung by the Who—I "Won't Get Fooled Again." 

✌ and ♥

    

                                                                                                                                                                                                                   Photo: Neonbrand 

HOW NOT TO GET PUBLISHED 

Most writers would never send an unprofessional letter to an agent or a publisher.  They know that if they want to get published it's important to craft a thoughtful, considerate query letter. 

Below is an email that I received.  This letter is an example of what you should not do if you want to publish a book.  

Dear Sir/Mam,
        I want to get published my Novella (38600 words). I want my book online and in paperback as well. I need free publication with you. If you will publish my book without any cost please let me know the procedure for publishing.
Best Regards

Let's look at some of the problems with the letter which I've highlighted in red.  

Dear Sir/Mam,
        I want to get published my Novella (38600 words). I want my book online and in paperback as well. I need free publication with you. If you will publish my book without any cost please let me know the procedure for publishing.
Best Regards

Here are my thoughts.  

Do not:  address the query to sir or mam.  
Do: personalize the query with the agent's name. 

Do not:  declare that you want to get published. It's obvious and shouldn't be stated. 

Do:  be polite and tell the agent that you are submitting your book for her consideration. 

Do not:  omit the title of your book.  

Do:  give the title along with the genre, word count, and a description of the book.  Include comparative titles and a short bio.

Do not:  tell the agent how you want your work published.  

Do:  have a conversation about ways to market your book when you land an agent. 

Do not:  mention that you need free publication.  

Do:  be aware that when you submit to an agent, you should pay no fees. She will earn a percentage of the sales if your book is published.

Do not:  query an editorial consultant to publish your book.  

Do:  know that an editorial consultant can help you polish your work, but they have little power to put your book in print. 

It's safe to say this writer needs practice writing query letters.  When I reply, I'll give him some direction and tips on what a query should look like.  My response will include a link that will show him how to write a query letter. 

I get the feeling that he has sent out this identical letter to a multitude of editors.  (Hint, it's not been personally addressed).  I feel the urgency that he has in wanting to meet his goal.  But he doesn't know the first thing about pitching his book.  And it's a shame because he'll be met with disappointment.  It's kind of sad.  He has crafted the perfect letter that will prevent him from getting what it is he so desperately seeks. 

✌ and ♥


https://www.writersdigest.com/publishing-insights/how-to-write-successful-queries-for-any-genre-of-writing#.XjLaCeI1Itc.linkedin

Please follow me on Twitter and RT my pitches on October 29th for #PBPitch (and I'll reciprocate)  https://twitter.com/RandiLynnMrvos  

NOT A PERFECT MARRIAGE

Most everyone assumes that signing with a publishing company is like having a marriage made in heaven.  This is not always the case.

Three years ago, I was published by a small press.  This company helped me reach a goal:  to have a manuscript illustrated and published for children.  But there can be drawbacks working with a small press.  And you have to decide if the pros outweigh than the cons.

Cons, you say?  How can writers even think about cons when they have the chance to have a book published?

I get your starry-eyed enthusiasm.  It can take years to land a publisher or an agent.  Nothing is going to squash your dreams.

Still...if you submit to an indie press and they offer you a book contract, proceed with caution.

I researched my publisher and didn't find any negative comments about them.  A year later after signing the contract, I had to deal with issues that could not have been foreseen.

Before you sign a contract, google the small press to find out more about them.  See if there have been any complaints.  Contact some of the published authors and ask them about their experience with the press, both the good and the bad stuff.

Even after learning as much as you can and feeling safe with the publisher, you may find as I did, that concerns may flare up months afterward.  That said, be aware that certain matters are beyond your control and cannot be predicted.

Below are some facts to consider.

With a small press you may: 

• publish a book in less than a year after signing a contract
• have an opportunity to choose an illustrator if you write picture books
• be able to take part in the revision process 
• be able to make suggestions for the illustrations
• have your book promoted on the small press website and sold by Amazon

But you may:

• find your name and title of the book missing from the spine 
• find the paper weight lighter than desired 
• receive no help with marketing 
• get little compensation for the money you invested in marketing 
• find libraries will not purchase your book 
• find your book dropped from the small press website after the contract has expired
• discover the publisher expects you to buy back returned books (check your contract)
• realize your publisher is not interested in your career    

I was excited to have my first book published by a small press.  But the relationship with this publishing company was lopsided.  I was putting in way more effort and receiving little in return.

So, after much soul-searching, I decided to part ways with this publisher after the contract expired.  It was the right move for me.  I have no regrets.  Working with the small press was a good learning lesson for me.  But now, I have higher expectations.  I want a better match.  Because a publishing partnership should be more than two people working toward a goal.  It should be like a great marriage—one that is built on commitment, teamwork, mutual respect, and decency.


✌ and ♥

                                                                                                                                                                                             Photo: Sammie Vasquez 

GAMBLING GIRL

I'm not what you'd call a risk-taker.  Even still, I decided to take a gamble.

I contacted my former agent to see if she'd take a look at two of my manuscripts. Specifically, I wanted to know if they were marketable.

You might think, what's the big deal?  The big deal is, this move is generally not practiced in the literary world.

If a writer wants to know if her book is marketable, she has to send a query letter to an agent.  But agents will not tell you if your work is marketable.  The only way you'll know is if they offer representation, which means they love your story and they think it will sell. 

I believed that Mel would give me unbiased opinion about my work.  She was my literary agent up until the time she decided to start her own publishing company.  But approaching her for feedback would be risky.  Writer's usually don't ask this of publishers and it could sour our friendship.  This move could make me look foolish and unprofessional.

Though I was conflicted, I thought contacting her was the right thing to do.  Mel and I had worked together on a book.  And since we still stay in touch and have a professional and friendly relationship, I got the nerve to politely ask her if she'd take a look at my work. 

Mel agreed to read my manuscripts and said she'd get back to me.  And so, three things could happen:

1. She could tell me that these manuscripts didn't have a chance in hell to get published.
2. She could tell that that the manuscripts had potential, but would need significant revision.
3. She could tell me that she'd like to publish them. (It did hurt to be positive.)

Photo: Ian Stauffer

I honestly didn't know what to expect, other than a sincere and honest opinion. Then several days later, Mel sent me an email.  She wrote that she loved one of the manuscripts. In fact, it showed so much promise that she offered to publish it!  That surprised the hell out of me.  In this case, taking a chance proved to be worth it.

But that's not always the case.  Taking a risk can set us up for rejection.  So, what does a writer do?

An article at Huffpost.com gives seven reasons why we should at least consider taking risks:

• Unforeseen opportunities often come from risk-taking.
• Taking risks shows confidence and helps you stand out.
• We learn from risks — and those lessons may lead us on an important, new path.
• Success won't fall in your lap—you have to pursue it.
• You don't achieve your dreams by playing it safe.
• Embracing risk-taking helps you overcome a fear of failure.
• Taking a risk doesn't mean doing so haphazardly—you must not only consider the fall-out, you must implement and follow through.

No doubt, taking a chance is unpredictable.  A crapshoot.  It can bring about an unfavorable outcome.  But then again it can also generate a surprising result.  If you have met an agent at a conference or have a good relationship with one on social media, then it's worth asking for her thoughts about your work.  What have you got to lose?  All she can say is no.  Sure, it's a risky move.  It's a gamble.  But just think, you could get feedback on your manuscript.  And that would be a monumental payoff.

✌ and ♥

More on risk-taking:

https://www.huffpost.com/entry/seven-reasons-why-risk-taking-leads-to-success_n_3749425

https://www.forbes.com/sites/celinnedacosta/2017/06/29/three-ways-that-taking-risks-makes-you-better/#5b6ea1d7468b

SELF-AWARENESS

We never forget our bullies, no matter how many years have passed. 

For me, the bullying took place in middle school.  It was a dark time in my life and I didn't know how to make it go away.  The bully sat behind me on the school bus.  She made fun of me and pulled out strands of my hair.  I thought ignoring her would make it stop.  It didn't.  As the bullying continued, it escalated and eventually drew the attention of the principal.  And that put an end it.

As an adult, I thought those bullying days were over.  But seven years ago, I encountered a cyberbully.  This person criticized me online for starting a blog that would cover writing for children.  Good grief.  What on earth is wrong with starting a blog?  And why did he feel it was important to write an article for an ezine telling readers that my blogging was foolish and a big waste of time?  This attack was personal and painful.  And this was my first encounter with a troll.  For those who are unfamiliar with the term, a troll is a person who makes unsolicited and/or controversial comments to provoke an emotional knee jerk reaction from unsuspecting readers to engage in a fight or argument.  

Ironically, a year later, he started a blog.  Go figure.

I thought this troll was cruel and insulting until I came face to face with a mean-spirited man, which I will abbreviate as MSM.  This encounter enfolded as I gave a workshop on publishing with a small press at the Carnegie Center for Literacy in Lexington, Kentucky.

MSM thought it was appropriate to question my authority in front of others.  Though his remarks caught me off guard, I answered him politely, after all there were other people who genuinely wanted to learn.  Maybe MSM just wanted to express his opinion, but it felt more like he was trying to trip me up.  On purpose.  To discredit me.  Put me on the spot.  To embarrass me.

I never thought I'd run into bullies as an adult.  But having childhood bullies does not exempt us from encountering them again.  So, what can we do about it?   We can become more self-aware.

Stephen Covey, author of the popular book The 7 Habits of Highly Effective People, defines self-awareness as our capacity to stand apart from ourselves and examine our thinking, our motives, our history, our scripts, our actions, and our habits and tendencies.  It is having a clear understanding of our personality and character, our weaknesses and strengths, our beliefs and thoughts, and our motivation and emotions.  

Covey says self-awareness allows you to understand how people perceive you.  When you are engaged with others, they are observing your attitude.  People are weighing your verbal responses.  They are taking in the nonverbal signals such as your facial expressions, gestures, and posture.  

In order to understand how you appear to other people, Covey suggests that you see yourself as others see you by stepping into their shoes and experiencing yourself through their eyes.      

You can do this by standing in front of a mirror while practicing a speech or having an imaginary conversation.  The idea is to focus on your body language and hand gestures and to practice changing the pitch and expressiveness of your voice.

Ever since the Carnegie lecture I've tried to imagine how others see me when I'm giving lectures, visiting schools, doing book signings, mentoring writers, taking classes, or having casual conversations.   

Though I wasn't aware at the time, self-awareness kicked in with regards to the Internet troll.  I imagined what the public would think of me if I wrote a scathing rebuttal.  Trust me, I wanted to lash out.  Really badly.  But after putting myself in the public's shoes, I decided against it.  It wasn't worth the possibility of damaging my reputation.

Through restraint, I was able to handle the troll reasonably well, but I dropped the ball with the MSM.  This bully targeted me because I appeared weak.

If I had put myself in the shoes of the attendees, I might have seen myself as a lecturer who was a little put off and unsure of herself during the confrontation.  With hindsight, I should have not have remained seated.  I should have stood up, placed my hands on my hips, lifted my chin, and addressed MSM with more authority.  That probably would have made a difference.  A huge difference.  My body language would have spoken volumes—that this lecturer knew what she was talking about, so don't mess with her.

This encounter happened several years ago and I still remember it like it was yesterday.  Though the interaction was uncomfortable and unpleasant, it was a great lesson for me.  I learned about being self-aware.  It's a shame I didn't know about this before the workshop.  Because if I had, there would have been one less bully in my life.

✌ and ♥

THE TEARS OF AN AUTHOR

I'll be honest with you.  My marketing plan did not go as well as I had hoped.   

For my first book, you could say I was fairly successful.  But in my mind, I felt there could have been better strategies for promoting Maggie.  I wanted to be spotlighted in the local newspaper, have libraries buy copies, and secure a lot of school visits.  

This did not happen for me, and it left me feeling frustrated and nearly in tears.

Authors like me who are published by a small press must do most of the marketing by themselves.  So, I learned about marketing well before the release of Maggie.  In fact, I began marketing nine months before the release date.  

After signing the publishing contract, I studied marketing books, read articles on websites and emailed other published authors to find out how they marketed their books.  There was so much to grasp and at times it was mind-boggling.  Eventually, I began to see how the process worked.  Most published authors stressed the importance of contacting the local paper, libraries, and schools.  So, I followed suit.

But school media specialists didn't answer my emails or return my phone calls even after I had mailed packets detailing a school visit program that would benefit their students. 

Newspaper reporters were not was interested in a local author whose book was inspired by a local rescue dog.  

Librarians turned down my requests to read at storytime or to acquire the book for their collection.  

I got angry and whiny, but soon realized that was not going to help the situation.  There had to be other options to promote my book.  So, I worked on developing a new marketing plan.  Not the plan of other published authors.  MY marketing plan.  And here is what I did:    

• Arranged book signings at local bookstores and gift shops
• Partnered with non-profit organizations that connected to my theme
• Placed books in local boutiques
• Created strategic keywords for my book on Amazon
• Visited day care centers for book readings
• Sold my book at craft fairs
• Developed a unique website 
• Wrote articles and guest blogs  
• Created a Pinterest account and made boards and pins that related to my book 
• Got a book review in local magazine
• Participated at the Kentucky Book Festival 
• Placed copies of the book in a doctor's office with part of the proceeds benefiting an animal rescue organization
• Signed books for Small Business Saturday

As I look back, I couldn't figure out why the newspaper never contacted me, even though my publisher sent a press release and I followed up with emails and phone calls.

But I did learn that the local libraries have a tight budget, and therefore they gravitate toward purchasing books published by larger publishing houses.

Likewise, schools have little funding for school visits.  On top of that, some schools require a background check for visitors.

It took me months to learn about marketing.  And even after a year, I'm still learning.  Marketing is still not easy, but this is what I discovered so far.

• Authors must learn the ins and outs about promotion.  They must explore how other authors market their books and decide which of those methods might be worth implementing. 

• Authors must be determined to think outside the box.  Not all of the ideas tooted in books and online are going to work.  Authors should think of ideas that have never been tried and dare to be original, different, and exciting.

• Authors must be plot a new course when the best laid plans aren't working.  Authors must not give up and accept failure, but be flexible to change their marketing plan when things aren't going smoothly...

even if they have no clue where to start,

even if it means getting a little whiny,

even if it means shedding a few tears.  

✌ and ♥

Comments:

"Thanks for this honest look at marketing."  J. Cornebise

"Ah, the lessons of life. Everything is more difficult than imagined."  D. Henley