SHOULD YOU (or how can you) GET A REFERRAL?

When I query a picture book using a Query Manager form, sometimes there's a section that asks: "If this query is a referral, who referred you?"

I had always left this blank.  I never even considered getting a referral.  But when an agent I'd been wanting to submit to opened her inbox, I began to think about what could happen IF I had a referral.  

Most writers know that a referral can open doors by making a quick introduction to an agent.  

I racked my brains trying to think of who could write me a referral and when I was about to give up, my husband suggested that I contact my former agent.  Mel and I parted amicably when she left agenting to start a publishing company.  I reached out to her politely and she wrote back that she'd be happy to send a referral.  But, she was so swapped with submissions that she asked me to write a draft that she could edit and then send.

I had no idea how to do this.  

So, I searched online and found some basic referral templates.  I discovered the letter should have a greeting and introduction, the writer's qualifications and the relationship to the referrer, and the contact information.  

For my referral letter, the greeting was a simple polite "I hope you're having a great day."  This was followed by a line which explained my connection to Mel.  The second paragraph listed my strongest working traits and accomplishments.  The last paragraph closed with a thank you and Mel's contact information.

All was going well.  The letter looked great and Mel approved it, edited it and sent it to the agent.  Within four days, the agent replied to both me and Mel.  I was surprised to hear back so fast since the general response time is about three months. And though she replied quickly, the news wasn't so great.  The agent appreciated the referral but said that her agency was not open to picture books.

I felt embarrassed and foolish to have asked Mel for a referral.  So, I looked at the agent's guidelines again and confirmed the wording: no picture books would be considered without an industry referral.  Okay, that's exactly what I did.  I sent a referral.

I don't feel awful about this rejection.  Seeing how this all played out made me wonder if this agent was on top of things.  I have my doubts that we would have made a good team.  However, I learned about writing referrals and the benefits of having one.  In this case, it sped up an agent's response time. 

If you're submitting to an agent who uses Query Manager, there may be a section about a referral.  Give this section some serious thought.  Think about who could write you a referral: an editor, a publisher, or a published writer.  Be sure this contact is someone you've worked with and is familiar with your writing.  Ask them politely if they would write you a referral.  

There are a gazillion writers trying to get representation.  Having a referral is like having a golden ticket.  It can set you apart and give you an amazing opportunity.  I know because I've seen how it works.  A referral can speed up the process, introduce you to an agent, and give you the edge on the competition.  So, give it some consideration.  Who do you know who can write you a referral?  

✌ and ♥

At Indeed, you can see some templates for referral letters: https://www.indeed.com/career-advice/resumes-cover-letters/letters-of-referral

 

                                                                                                                                                                                                               Alfred Edward Chalon

SHOULD YOU PERSONALIZE YOUR QUERY LETTERS?  

Before we jump to the answer, let's define personalization.  According to Query Tracker, a personalized query is when you give a specific reason as to why you are querying a certain agent, such as "I saw you post recently that you like [these books]." Or "Since you represent [author] I thought you might be interested in something similar." 

Query Tracker Founder Patrick McDonald says, "A recent post on Twitter/X asked about the effectiveness of personalized queries, so I thought I'd crunch some numbers.  QT collects successful query letters (which you can view at https://querytracker.net/offers/show_interviews). Out of the 400 or so queries there, only 23% were personalized. Which means the majority of successful queries are not personalized. So if you are not sure how to personalize a query, don't worry about it. Just send it."

Okay then, if a writer chooses not to personalize, what would the beginning of a query letter look like? 

Many winning writers of 2024 PB Party pitch contest didn't personalize and started their letters with: 

• memorable lines from the book
• the book title and its themes
• a compelling book description
• the book title, genre, word count, and audience and a question that asks how the story will play out

Here's an example that hooked agents: 

Dear [agent],

I’m excited to send you INCOGNITO BURRITO, my 497-word metafiction picture book. INCOGNITO BURRITO brings cultural foods to the forefront of a thought-provoking conversation that transcends the ages: are most foods just burritos in disguise? It is perfect for fans of burritos who also enjoy reading Tara Lazar’s Private I series and Julio Torres’ I Want to Be A Vase.

However...agents have different opinions when it comes to personalization.   

Recently, I attended a webinar where the agent encouraged personalization.  She said that if you met an agent at a conference, subscribe to the agent's newsletter, are familiar with a client's book, or found a connection through X (Twitter) this could be an excellent way to begin the letter.  

In fact, literary agent Adria Goetz says most agents appreciate sincere personalizations like mentioning the reason why you're querying them. Perhaps they worked on a book that you love, or you saw a recent deal of theirs that sounds right up your alley. Maybe you watched or listened to an interview with them and something they said resonated with you.  Adria says, "Don't force the personalized bit, though, or say anything that you don't actually mean!"  She goes on to say that a simple, "I hope you're having a great week" or "Thank you so much for considering my materials!" goes a long way. 

Making the decision to personalize can be worrisome.  But the good thing is, personalization doesn't seem to be as critical as it once was.  I think it's because agents want to get to the meat of the matter.  That is, they want to find out about your book.

So, relax.  You have a choice.  Either way, your goal is to grab the attention of an agent by writing a polite and professional letter with a compelling hook.  And you can do that with or without personalization.  

✌ and ♥

                                                                                                                                                                Photo: Freepik

THE INSPIRATION FOR YOUR BOOK  

It's a good idea to include the inspiration for your book in a query letter.  

Briefly, a query letter is usually composed of three paragraphs that introduce the title and the hook, give a description of the story, and present the writer's biography.  Whether you begin the query with the inspiration for your book or place it later in the letter, mentioning why you created this story has the potential to show agents that you are the person qualified to tell the story.  

Let's focus on how to reveal the inspiration for a book.  I'm willing to bet most would take the easy approach and write:  This is book was inspired by... blah, blah, blah (pick one: my pet, an occasion, a vacation, a person, another book, a movie, etc.).  

Doable, but predictable.  And boring.  Not that there's anything wrong with that, to quote Jerry Seinfeld.   

But here's the thing.  When you query an agent, you have to stand out.  There are tons of people vying for an agent's attention so, why would you write the basic "I was inspired by" when you can be more creative?  Find a way to bump it up a notch.  You've got to go the extra mile and strive to be more imaginative. 

Okay, now back to your query letter.  Your goal is to state the reason for writing your book in an engaging way.  Let's see if you can avoid using the word "inspired."  

Here are some ideas.  Reveal the reason (a vacation, a person, a pet, an event, a tradition, or a book, etc.) that...

• helped to plant a seed for (title) 
• sparked the idea for (title)
• launched the idea for (title)
• moved me to create (title)

Let's try using a couple of the suggestions as examples:  

I depend on a service dog for mobility assistance and he sparked the idea for CHARLIE IN CHARGE.

My visit to Dubrovnik, where cats are treated like royalty, launched the idea for THE MAGIC CAT. 

Now expound on the reason you wrote the book.  Give compelling details why you wrote this book.  I repeat: compelling!  Speak to the heart of the agent.  Something that might make her laugh or tear-up. Lastly, add the takeaway.  Reveal the message you want to convey to readers.  What do you want them to get out of reading your book?  

To be honest, you have very little time to pique the interest of an agent.  The way you present the inspiration for your book could make a huge impact on impressing an agent.  It could actually seal the deal.  

So, don't get lazy or take the easy way out.  Be original.  Be imaginative.  Be unique.  Give the agent the captivating reason as to why you wrote your book.  This is your chance to show why you are the one and only person who can tell the story.      

 

✌ and ♥

                                                                                                                                                   Photo: Obie Fernandez

DOES YOUR STORY NEED CONFLICT?  

As mentioned in the October 2022 blog, you can write the most beautiful story in the world, but if it hasn't any conflict, the story will feel flat, the audience may be bored, and agents could be unimpressed. But one blog post isn't enough to get the point across.  We have lots more to discuss about conflict.  

I work with writers who want to create picture books and submit them for publication.  Though they've developed an interesting protagonist, often their characters don't face a problem or the character has a problem that's too easily solved.  These writers need to consider spicing up their stories with conflict.  

Conflict is a struggle that provides drama and angst.  Conflict gets readers to care for the protagonist and gets them to turn the page.  

Instructor J.T. Bushnell, instructor at Oregon State University says, "More precisely, conflict means thwarted, endangered, or opposing desire.  It’s basically when a character wants something but something else gets in the way.  Maybe the character wants a thing but can’t get it. Maybe the character has something but is in danger of losing it. Maybe the character wants two things that are incompatible. Whatever its form, though, it gets our attention."

Conflicts in fiction can be broken into seven categories.  Here's the list with examples:  

• Man vs. man (The Wizard of Oz, The Hunger Games)
• Person vs. nature (The Life of Pi, The Old Man and the Sea)
• Person vs. society (To Kill a Mockingbird)
• Person vs. technology (Frankenstein) 
• Person vs. supernatural (almost any work by Edgar Allen Poe)
• Person vs. person (a work about a person struggling with moral or inner dilemmas; Hamlet)
• Person vs. destiny (The Odyssey)

This diagram of Freytag's pyramid shows where to place conflict in a story.  

Here's how you can use Freytag's pyramid* as a guide.  

• Start with the exposition: introduce your main character along with the goals that character wants to achieve and why the MC wants to reach that goal.  
• Create the inciting incident, the uh-oh moment and BOOM!  You've added conflict.  
• In the rising action, throw obstacles and complications in the MC's way.  At the climax of the story, the worse has happened and the goal seems unattainable.  
• In the falling action when all seems lost, the character figures out how to solve the problem.  
• Lastly, in the denouement, the final outcome of the complication is revealed.

So, analyze that beautiful story you've written.  Does it have conflict?  Does it have a protagonist who wants something intensely, but encounters a significant obstacle?  If not, figure out a way to create tension.  If you're stuck, let your mind wander and write whatever pops into your head to create difficulties for your MC.  Don't edit.  Put all your ideas down.  One of these ideas may work or at least point you in the direction to increase the conflict.  

Readers want to root for the main character or see a complication resolved.  They will be more likely to keep reading when there's some drama.  When there is conflict, you'll have a compelling story.  A complete story.  You will have a story that will grab an audience and quite possibly, the attention of a literary agent, too.   

✌ and ♥

More on conflict: https://literarydevices.net/conflict/

https://www.thoughtco.com/conflict-in-literature-1857640

* Kitty Turner states on Scribophile.com "Gustav Freytag was a hugely popular German author and playwright active from 1840 to 1870. Freytag’s Pyramid is a framework used to analyze and outline the dramatic structure of stories from beginning to end. Although the pyramid is not a one-size-fits-all solution for narrative fiction, a story missing one or more of the elements in Freytag’s pyramid can feel incomplete, or can fail to engage."